This document is Creative New Zealand’s summary of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts.
1. New Zealanders strongly support the arts in their community
2. There is strong interest in Māori and Pacific arts
3. Young New Zealanders are increasingly involved in the arts
4. Online engagement with the arts has increased significantly
5. There is a large market for the arts in New Zealand