This report provides an overview on New Zealanders’ use of broadcasting and related media. It reports data about what media devices New Zealanders (including Māori) own or access, how often they use them, in what ways, and for what purposes.
The purposes for which devices were used included: entertainment; music; sport; news and weather; research and information; and viewing or listening to Māori language and culture content. Media devices included a wide range of both traditional and new media devices including: television, radio, DVD players, video recorders, DVD or hard drive recorders (including MySky), pay TV (Sky or TelstraClear), Freeview decoders, cell phones/ PDAs, iPods or MP3 players, computers with internet access, and Playstations or X-boxes.
Purpose
The survey was commissioned to inform future broadcasting policy development, such as the management of broadcasting funding, and the appropriateness of the regulatory regime for broadcasting, telecommunications and content standards.
In addition, Te Puni Kōkiri commissioned this survey to inform the prioritisation of policies and programmes aimed at protecting and promoting the Māori language and culture in the broadcasting and e-media environment.