This survey continues the series of Trust and Confidence surveys conducted biennially for Charities Services New Zealand (previously the Charities Commission). The previous studies referenced in this report were in 2008, 2010, and 2012.
As in 2012, the 2014 survey looks at:
the current state of public trust and confidence in the charitable sector;
the critical factors driving public trust and confidence; and
New Zealanders’ use and experiences of services provided by charities.
To ensure continuity with previous surveys, the 2014 survey replicates the segments based on trust in charities completed in 2012. In addition, the 2014 survey adds a new segmentation based on the motivations driving donations to charities. These segments are described in the report and are used in the analysis of questions throughout the survey.