A summary of the results of the consultation process for the Review of the Regulation of Alcohol Advertising.
In May 2006, the Government initiated a review of the current self-regulatory framework for alcohol advertising in New Zealand, acting on a recommendation from the Health Select Committee. The goal of the review was to assess whether or not the current regulatory framework for alcohol advertising is in harmony with the aims of the Government in regard to alcohol policy, and if not, what must be done to achieve this. A Steering Group was established to oversee the review.
Over the course of ten months, the Steering Group considered a broad range of New Zealand and international research evidence and other information about alcohol advertising and its regulation, including consultation feedback from over 250 submissions.