HSC’s communications about sun safety is evaluated through post-campaign surveys. This document presents results from the Never Let Your Child Get Sunburnt communication campaign, which began in 2008 and ran for three years.
Purpose
The purpose of this research is to determine the general public’s awareness of, and response to, the Never Let Your Child Get Sunburnt TVC campaign with respect to the goal and objectives as previously stated. The aim of the research is to assess the TVC with respect to:
• Awareness and recall of the Never Let Your Child Get Sunburnt sun safety advertising including primarily the TVC (unprompted and prompted) but also other media (radio, print, website).
• Take out of Never Let Your Child Get Sunburnt campaign, including intended campaign messages.
• Engagement with the campaign (e.g. how thought-provoking it is, believability, relevance, and usefulness of the content).
• Self-reported behaviours (including proxy behaviour for children) and responses undertaken or considered in response to the campaign media.